This Age article is in response to the disturbing news that supposedly some educators and policy makers are in support of companies, including McDonalds, sponsoring schools.

Some of the rationale I have read and heard through the media and to which I hope is incorrect, ( I suspect it isn’t!!), suggests that given schools need to be better funded, resourced and improved, and that there isn’t enough money being put into schools, it is therefore acceptable that we accept sponsorship from commercial and corporate groups.

This is a sad indictment upon the lack of worth that society and government place upon one of the most significant and important aspects of the community. The education of its young.
If there isn’t enough money, there needs to be more given, not by corporate groups that have a range of agendas, but by the government.
It is a naive view to assume that groups such as McDonalds sponsoring schools is an innocent, altruistic move.
Sometimes it seems we are in truly naive and simplistic head space when it comes to the education of the young.
The article is written by Paul Harrison a senior lecturer in consumer behaviour and advertising at Deakin University. It’s worth and read!!